Privacy Policy

Last Updated: July 2026

Introduction

Welcome to Potty Pal, operated by Kinetic Flux, LLC ("we," "our," or "us"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

Information We Collect

Personal Information

When you create an account, we collect:

• Email address
• Name (optional)
• Password (encrypted)

Pet Information

Information about your dogs, including:

• Dog name, breed, sex, age, and weight
• Dog photos (if you choose to upload them)
• Activity logs (feeding times, potty breaks, walks, etc.)
• Notes and observations about your dog

Usage Information

We automatically collect certain information when you use our app:

• Device information (device type, operating system version)
• App usage statistics
• Crash reports and error logs

Advertising Data

The free version of the app is supported by advertising served through Google AdMob. To display ads, Google collects device identifiers and general usage and diagnostic information. We do not use Apple's App Tracking Transparency framework, and the app does not track you across other companies' apps or websites for advertising purposes. Ads are non-personalized. See the "Advertising" section below for details, and Google's Privacy & Terms for how Google processes this data.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Create and manage your account
• Track your dog's activities and generate predictions
• Send you notifications about your dog's scheduled activities
• Process subscription payments
• Serve advertising in the free version of the app
• Respond to your support requests
• Analyze app usage to improve features
• Detect and prevent fraud or abuse

Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

Family Sharing

When you invite family members to your account, they will be able to see:

• Dog profiles and information
• Activity logs and history
• Names and emails of other family members

Service Providers

We work with third-party service providers who help us operate our app:

• Amazon Web Services (AWS) - Cloud hosting and data storage
• Apple - Payment processing and push notifications
• Google AdMob - Advertising in the free version of the app

Advertising

The free version of Potty Pal is ad-supported. We use Google AdMob to display banner and interstitial advertisements. Google receives device identifiers and general usage and diagnostic data in order to serve and measure ads. Because we do not use App Tracking Transparency, ads are non-personalized and are not based on tracking you across other apps or websites. If you subscribe to Potty Pal, advertising is removed and no ad data is shared with Google.

Anonymized and Aggregated Data

We may use anonymized and aggregated pet activity data — with all personally identifiable information removed — to generate insights, analytics, and recommendations that help other dog owners. This data cannot be used to identify you, your family, or your individual pets. Examples of how we may use this data include:

• Breed-specific activity pattern insights
• General feeding and potty schedule benchmarks
• Aggregate trends to improve our prediction algorithms

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Secure cloud infrastructure (AWS)

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate information
• Delete your account and associated data
• Export your data
• Opt-out of marketing communications
• Object to certain processing of your data

To exercise these rights, please contact us at privacy@potty-pal.com.

Notice at Collection for California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) requires us to provide additional information about how we collect, use, and share your personal information.

Categories of Personal Information Collected

• Identifiers: Email address, name, account ID
• Internet or electronic network activity: App usage data, device information, crash reports
• Other personal information: Pet information you voluntarily provide (dog name, breed, activities)

Purpose of Collection

We collect personal information for the business purposes described in the "How We Use Your Information" section above. We do not sell or share your personal information for cross-context behavioral advertising.

Your California Rights

Under the CCPA, California residents have the right to:

• Know what personal information we collect and how it is used
• Delete your personal information
• Opt-out of the sale or sharing of personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

We honor Do Not Track (DNT) and Global Privacy Control (GPC) signals. When detected, we automatically disable non-essential cookies and analytics tracking.

To exercise your rights, contact us at privacy@potty-pal.com. We will respond within 45 days.

Sub-Processors and Service Providers

We use the following third-party service providers (sub-processors) to operate our services:

Provider	Purpose	Data Processed	Location
Amazon Web Services (AWS)	Cloud hosting, data storage, serverless compute	All user and pet data	US (us-east-1)
Amazon Cognito (AWS)	User authentication and identity management	Email, password (hashed), authentication tokens	US (us-east-1)
Apple Inc.	Sign In with Apple, payment processing, push notifications	Apple user ID, email (optional), subscription data	US
Amazon SES (AWS)	Transactional email delivery	Email addresses, invitation codes	US (us-east-1)
Google AdMob (Google LLC)	Advertising in the free version of the app (non-personalized)	Device identifiers, general usage and diagnostic data	US

Children's Privacy

Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Data Processing Agreement

For details on how we process personal data in compliance with GDPR, including sub-processor disclosures and security measures, please see our Data Processing Agreement.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

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